The decision was made by Playboy editor Cory Jones and 89-year-old editor-in-chief Hugh Hefner in an attempt to revamp the magazine that has slowly been declining in sales for years now. Although the mag was once a must-have for all horny teenage boys, apparently the instant Internet access to sexual content has taken Playboy's readership. The company's chief executive Scott Flanders said: "The battle has been fought and won. You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture."
Wow. So it's not because this generation have decided to treat women as more than objects, it's because there's always SO MUCH nudity already out there. Fabulous.
However, it IS encouraging to see that a magazine aimed at men is dropping nudity in order to appeal to a different audience. According to NYTimes the magazine's website dropped all nudity form it's pages in August 2014, following which the average age of readers dropped from 47 to 30, and web traffic went from 4 million to 16 million users per month.
Not only will there be a lack of nudity, the magazine is also apparently becoming cleaner and more modern, and although there will still be a Playmate of the Month, these pictures won't be naked and will be, as Jones put it, "a little more accessible, a little more intimate." They will also have a female sex-columnist writing about sex and will begin aiming the magazine to a younger demographic. Flanders said: "the different between us and Vice is that we're going after the guy with a job."
Do you think it was about time they made this decision? Tweet us @sofeminineUK!
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