Kanye West has finally given fans a look at his baby daughter.
The new dad, whose girlfriend Kim Kardashian gave birth to North on 15th June, decided against a big money deal with a magazine for the special moment.
Instead, the rapper brought along a snap of North for his appearance on Kim's mum's programme, the Kris Jenner Show.
On the pre-recorded episode, which is due to be broadcast on Friday, proud Kanye, 36, shares the photo with the audience.
A member of the audience tweeted: "Just left the @KrisJennerShow and @kanyewest was there today! He was so open and blessed us with baby North's photo!' tweeted Janiela P."
She was then hit with a string of questions requesting more details.
She replied: "She looks like kanye she has his cheeks and she is almost as dark as him and she has big eyes like Kim... toocute."
And in another tweet, she added that North has "straight short and black" hair.
An insider told RadarOnline that North is lying on a comforter in a "very expensive" onesie in the snap.
During his interview with Kris, Kanye also opened up about his feelings for 32-year-old Kim.
He even joked that he was "so in love" with Kim that he thought about switching careers and "playing sports" like her exes.
Kim's previous boyfriend include basketball star Kris Humphries and American football player Reggie Bush.
RadarOnline reports that Kim and Kanye shunned a $4million offer for the first photos of baby North in favour of unveiling a picture on Kris' show, which is in need of a ratings boost.
And it was never about money for the couple, who are multi-millionaires.
A source said: "They were planning on giving it all away to [Kanye’s] charity anyway.
"It’s not like [North] needs to worry about [her] trust fund, Kanye’s already set aside a serious chunk of change."
But the pair might consider a separate offer, which is said to be "well above $10million".
An insider claimed: "Kim pointed out how much that could help a charity and that they could look back on it and think of all the kids who got to better their situation because of one photo shoot."
The most important thing for Kim, though, is keeping her daughter safe from the huge amounts of people who are going to extreme lengths to see what she looks like.
A source added: "Right now, she is worried about the safety of Nori because paps are throwing stuff over the walls, yelling awful things at her.
"She feels threatened and scared right now that if they don’t just let everyone see the kid, you all are gonna go cray cray on her when she does finally emerge."