Following in the footsteps of fellow belter Beyonce, The Saturdays' Rochelle Humes has decided to brave the chop.
The 24-year-old girl band glamour puss has traded in her full head of Easilocks extensions for a grown-up caramel bob with soft honey highlights.
Sharing the new 'helfie' on Instagram, Rochelle kept her caption short and snappy with three simple words: "Light and short!" No mincing her words there then.
Most of us like to set aside a whole day to a) prepare ourselves for the trip to the hairdressers b) go new hair shopping and c) get home and take selfies and ponder on our new look a la Rochelle but that's not the case when you're a Saturday on a mission.
Instead of bracing herself for the new look she spent the morning splashing about in the pool with hubby Marv and their adorable baby daughter Alaia Mai and then hooked up with Una Healy, Mollie King and Vanessa White for a performance on ITV's The Alan Titchmarsh show.
But hold the press, for both these occasions she was still rocking the Rapunzel style so either she had one very long day and opted for a midnight makeover or that's one very convincing toupee.
We wonder what husband Marvin thinks of her new look - you know what these boys can be like over the long to short thing. They fear for our lengths which is cute but also kinda annoying when you're craving a new 'do.
Well, there's nothing to worry about in Marvin's case, his wife certainly still looks tres girly and very grown-up. Her new colour and cut combo gets our vote!
Don't you just love it when a hair risk pays off? It's not exactly a new look for Rochelle since she's nailed the short bobbed look before, but reverting back to her 2009 hairstyle certainly makes for a gorgeous winter revamp.
Do you prefer Rochelle's hair long or short? Tweet us your thoughts @sofeminineuk