Only last month Kim Kardashian was papped braless and brazen in a rather risqué Givenchy gown and the cleavage trend began.
In came the plunging necklines, the braless LBDs and deep V-cut dresses but now Kim Kardashian's taking on a whole new challenge.
The 33-year-old yumnmy mummy was spotted flashing more boob than ever whilst remaining fully clothed. Miley Cyrus had better be taking notes.
Her trickery? A see-through mesh polo neck! She's somehow managed to transform the preppy polo into a sexy, head-turning ensemble. Hooray, the high neck is finally hot.
Kim Kardashian's daring look was caught by the paps as she made her way to a private view of a new collection by Mario Testino in New York.
It was all eyes on Kim as she wowed the crowd with her hourglass curves and it seems she's wasted no time getting back into shape since giving birth in June.
She styled her sheer white Veronique Leroy top with her fave Tom Ford strappy sandals and Bottega Veneta clutch.
We're loving her vampy lip and perfectly polished ponytail too.
With Kim making this kind of entrance, we bet the exhibition didn't get much attention!
Inappropriate and uncomfortable, or totally hot? Tweet us your thoughts about Kim's breast-baring attire @sofeminineuk.
Kim's always been a fan of figure-hugging frocks and plunging necklines, take a look at her most OMG outfits in the gallery below: