The Simply Pure range has been developed to be mild, gentle, fragrance free and hypoallergenic, but even better it is also suitable for use by vegetarians and vegans.
The whole line has been dermatologically tested and carrys the BUAV leaping bunny symbol.
The highstreet brand has introduced a light moisturiser, face cream, cleansing face mask, toner and eye make-up remover; each one vegan-friendly and pocket-friendly - the products are priced just £2.49 each.