Burberry have launched their very first beauty store and yes it really is the stuff of dreams.
Housed in London's stylish Covent Garden, the Burberry Beauty Box has Dior and Chanel for neighbours as well as its very own Burberry Brit boutique. That's one luxe estate!
You can stock up on all your staple Burberry buys including make-up, exclusive beauty products, fragrance and accessories.
If that wasn't exciting enough, you can also have an in-store Burberry makeover thanks to the runway manicure service and one-to-one appointments with the beauty experts.
Forget shopping sweats and mascara mishaps the Burberry Beauty Box will have you boasting brows like Cara's in no time.
The new retail concept merges fashion and beauty in an innovative format that allows customers to make connections between the Burberry make-up, beauty and accessories in exciting ways.
You can even purchase products from runway looks immediately online after the womenswear shows so you'll never have to play catch up with the trends again.
Gorgeous geeks can prepare to be amazed too, for in the world of Burberry Beauty Box you don't pay by till, you tap iphones and ipads instead.
A digital nail bar makes for mess-free nail painting since you'll be trying out all the latest colours on screen, made to match to your skin tone. Impressive huh?
And if you decide to take a trip down to Covent Garden make sure you clock the 16ft digital chandelier showcasing product campaigns - it's pretty hard to miss.
Burberry's Chief Creative Officer Christopher Bailey says: "The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways.”
It's the ultimate beauty destination.
Finally us mere mortals can have our model moment. Are you buzzing for the Burberry Beauty Box? Tweet us @sofeminineUK
