British lingerie brand BlueBella has teamed up with author E. L. James to create an official Fifty Shades Of Grey underwear collection.
The ranchy range includes sexy bra and brief sets with detachable silk ties - kinky hey?
And the men haven't gone without either, as they can treat themselves to Christian Grey style cotton boxers.
If you're a Fifty Shades fanatic you might want to check out the sumptuous underwear sets featuring memorable quotes embroidered into the fabric, such as 'Laters baby' and 'You. Are. Mine.'
© BlueBella
For tamer boudoir antics, BlueBella has created cute baby doll sets and button-up briefs.
Emily Bendell, chief executive and founder of BlueBella, said: "The 'Fifty Shades effect' has benefited our business and the books have played a significant role in shifting perceptions of female sensuality.
"This is core to our vision too, so we feel this is a perfect partnership."
The collection will debut at the Moda Lingerie & Swimwear Show at the NEC Arena in Birmingham in August and will then go on sale with price points ranging from £12 to £40.
A second collection is set to hit stores next summer to coincide with the launch of the film adaptation of E. L. James' book.
Tempted to channel your inner Anastasia Steele and play dress up Fifty Shades style? Tweet us @sofeminineuk
