Bangers To Cancer was started by Michelle Kent, 35 as a way of shaming neknominatiing and putting good into social networking games by raising awareness of breast cancer.
Women across the country are pulling off their tops and snapping a quick selfie while holding a sign with the group’s JustGiving page.
Participants are asked to post the breast revealing photo on Facebook and nominate three other women to do the same.
Bangers To Breast Cancer founder, Michelle said: “In the first week along we have managed to raise over £1,100.
“Every day the amount raised is growing as the number of people that have posted pics, donated and nominated has grown.”
Even celebrities are joining the new craze with models Brandy Amy Brewer and Elinor Weedon showing their support.
So instead of downing booze show off your curves and help raise funds for the cause!
In the name of cancer will you dare flaunt your breasts? Tweet us @sofeminineUK #bangerstocancer