Caroline Flack without dip-dye is like Zooey Deschanel without her bangs, at least that's what you would have thought before Flackers was introduced to a very blonde idea.
The X Factor TV presenter is rarely seen without her scrunched two-tone locks and pair of shorts but now she's ditched her dip-dying habits for a platinum blonde barnet.
Flackers tried out the new look for XO Magazine's autumn 2013 issue and we have to say the change of colour gives her a whole different vibe.
Straight after her Andy Warhol inspired photo shoot she shared the snap with her 1.5 million twitter followers with the caption: "'Blondes do have more fun".
And her hair wasn't the only thing she experimented with on the shoot, she trialled a few new beauty tricks too with an extra layer of eyeliner and bold Barbie pink lippy.
Her image overhaul didn't stop with the cover, inside the issue she leathers up in a strappy white jacket and a textured maxi dress.
Parting her purple pout a la Rihanna, she dons a vampy lip which sets her blonde lob off to perfection.
In true Caroline Flack style she flashes her assets with a thigh-high split, showing off her beautifully bronzed pins and pretty peach manicure.
We're loving Caroline's peroxide locks but chances are it's not going to stick around to see Saturday's X Factor...
Wig loving? We think so.
Check out more hot shots from Flackers' XO photoshoot:
What do you think of her blonde love affair? Tweet us @sofeminineuk