No wonder Kate Moss was chosen as the new face of Kérastase. The new 11-piece couture styling range is inspired by skin-care formulas, featuring luxurious hair products that promise to pump up our ponytails and add texture to our tresses.
With two contrasting lines, tailor made to tackle our specific hairstyle needs, you can get your beauty buying habits into shape just in time for summer.
If you’re seeking surfer chick locks with plenty of lift and texture then shop the Construct line. But if its red carpet hair you’re after then treat yourself to a gloss or a shine serum from the fabulous Finish range.
Kate’s no newbie to a beauty campaign or two, we all saw those golden goddess images from the St Tropez photo shoot, plus she’s been the face of Rimmel for two years with her own Kate lipstick range and nail polishes with the brand. And now her Kérastase campaign too! This girl is unstoppable!
Kate said: 'I am happy with the images — I like the way my hair is styled — all completely different styles from one another, but all representative of my unique style.' She added that she has used the haircare brand for years.
Julien Bouzitat, vice president of marketing for Kérastase Paris and Shu Uemura Art of Hair said of Kate, "She is kind of a chameleon woman in that she [can sport] casual, cool beachy waves or a sophisticated full-on blowout. We think she’s going to be appealing to a lot of women." We second that.
© Kerastase
The Kérastase Hair Couture Styling campaign launches in August.
Check out more images of Kate Moss and her ever fabulous barnet below...
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